If you’re thinking “why should I invest money in the house I’m selling, just to sell it?”, check out our 10 reasons to stage below to learn why it’s in your best interest even in a hot market.
Home staging is one of the most powerful tools in the marketing of your house when selling. It increases the perceived value among buyers and brings measurable results. And yes, we said ‘marketing’ your house. Most homeowners do not think of selling their house the same way as they think of selling their car or a household item.
Think about it – if you were going to sell your car, you would get a car report for the potential buyer to let the buyer know the vehicle has not been in an accident; you would find your maintenance receipts; you might go as far as getting a statement from your mechanic about the condition of the car (and probably provide the buyer with a safety certificate); plus you would wash the car and have it detailed. Why? To make sure the buyer sees your car for all that is worth, to know they are making a sound investment in that car purchase; and to know the vehicle is what you claim it to be.
Why wouldn’t you want to do the same for your house when selling? The buyer will want the same type of answers, and you want the most money for your house as you can get.
Christine Rae, CEO of CSP International™ Business Staging Training Academy, industry leader and best-selling author of ‘Home Staging for Dummies’ is often quoted as saying:
“Seven out of every ten millennials are willing to pay more money for move-in ready property. Why? The main reasons are financial. They have scraped all the money together for the deposit, but they don’t have cash flow to support renovations after move-in. They can readily access long-term, low-rate mortgages, which makes it easier to afford a higher price point. Ultimately, they don’t have the skills to do the work after they move in – and they don’t want to learn. These are all important things to know because 66% of first-time buyers are millennials.”